Indian online dating industry
Woo says that its mobile app has more than a million users in just a year, and it does about 10,000 matches a day.
Truly Madly, which also started last year, has seen a 100% month-on-month growth in terms of downloads.
“Just like e-commerce sites, now there are celebrities throwing their weight behind the dating space.
There are investors, and there are consumers.”Much of this success can be attributed to changing social norms in urban India, a huge population under the age of 30, and the willingness of Indian entrepreneurs to tailor their products according to the needs of young men and women in the country.“Much like how Flipkart singularly focused on customer service, newer dating apps are working towards the right product market fit, verified profiles, ensuring that no married men got on the app, assuring women of safety and security,” Sachin Bhatia, co-founder of Truly Madly, another popular dating app, told Quartz.
“In fact, Tinder users in India also boast the most messages per match globally.”Quartz could not independently verify these numbers.
Dating apps have caught the attention of investors, too.
Dating sites and apps were most popular among younger internet users - 14 percent of U. internet users aged 18 to 34 years were currently using dating sites or apps and a further 29 percent had done so previously.
Almost half of online dating users had very or somewhat positive experiences with online dating.
In July, i Crushi Flush had raised an undisclosed amount in seed funding from IDG Ventures in July.
Another example is Bengaluru’s Floh, which doesn’t consider itself a dating service, because it caters to men and women in the age group of 25-35 years who join the platform with a more “serious intent” of finding a spouse, explained CEO Siddharth Mangharam.
Floh allows people to subscribe to the platform, meet prospective partners online, as well as offline at events organised exclusively for members.
However, when looking at different user groups, men usually have a better time with dating apps than women. online dating audience size is estimated to reach 37.5 million in 2023, up from 33.9 million in 2018.
Only 10 percent of male users reported somewhat or very negative experiences, whereas 29 percent of women did so. The most popular dating website in the United States was Match.com, followed by Tinder and Plentyof Fish.