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One dimension of this is the impact it has on men's psychology. a perceived surplus of women, the whole mating system tends to shift towards short-term dating," In addition, the cognitive process identified by psychologist Barry Schwartz as the "paradox of choice" (also referred to as "choice overload" or "fear of a better option") was cited in an article published in The Atlantic that suggested that the appearance of an abundance of potential partners causes online daters to be less likely to choose a partner and be less satisfied with their choices of partners.Ok Cupid co-founder Christian Rudder stated in 2009 that the male Ok Cupid users who were rated most physically attractive by female Ok Cupid users received 11 times as many messages as the lowest-rated male users did, the medium-rated male users received about four times as many messages, and the one-third of female users who were rated most physically attractive by the male users received about two-thirds of all messages sent by male users.It is supported by advertisements, by paying users who do not see ads, and by selling user data for data mining.

This raised questions from some users who wondered about the ease with which the company could eliminate users from its platform.Ok Cupid was listed in Time magazine's 2007 Top 10 dating websites. Ok Cupid's founders (Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn) were students at Harvard University when they gained recognition for their creation of The Spark and, later, Spark Notes.Among other things, The featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test.Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.Rudder prefaces the experiment results by stating: "...

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