Total number of dating sites
The typical (median) online dating site user is 38 years old, while the typical (median) dating app user is 29 years old—nearly a decade younger.
Although the proportion of Americans who say that they personally use online dating has not changed dramatically since 2005, familiarity with online dating through others (i.e., knowing someone who uses online dating, or knowing someone who has entered into a relationship via online dating) has increased significantly over that time.
Some 42% of Americans now know someone who has used an online dating site or app, up from 31% in 2005.
And twice as many people now know someone who has entered into a marriage or long-term relationship after meeting through an online dating site or app—29% of Americans now know someone who met their partner this way, compared with just 15% in 2005.
Seniors are again especially notable in this regard, as 20% of those 65 and older now know someone who has entered into a serious relationship with someone they met via online dating.
That is a three-fold increase over the 7% of seniors who said “yes” to this question in 2005.
This does not include users of mobile dating apps, which will be discussed in the next section of the report.Nonetheless, attitudes towards online dating have progressed in a clearly positive direction in the eight years since our previous study: Additionally, one-third of internet users (32%) agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question, and therefore we cannot determine how it has changed over time (if at all).Perhaps unsurprisingly, people who have used online dating themselves have positive views about the process compared with the overall population.Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mid-20s through mid-30s.One out of every ten 25-34 year olds (11%) has used a dating app—that is double the rate for those ages 18-24 (5% of whom have used dating apps) and for those ages 35-44 (4%).